For interested students, testimonials from alumni are a great way to connect them to the value of the training. Oftentimes their peers (especially those from your same studio) shared in many similar fears & concerns before they began their training, so hearing their before & after stories can be invaluable.
The best place to feature these is on the Teacher Training page of your site. You can also use them one at a time as Facebook posts when promoting the training, or highlight the student with a profile pic in an e-blast. To obtain testimonials, we recommend you personally email graduates soon after it ends, while they are still feeling the excitement from their program.
You can let them know this is to help prospective students who are unsure about joining a teacher training program, or which one to join. Feel free to ask all or any of the following questions to get them to really reflect on their experience.
Questions to think about when writing:
– Why did you choose this training?
– Did you have any fears going into it – if so, please describe
– Tell us about your trainers(s)
– Describe the differences in your yoga practice now compared to before you took the training
– Describe differences in any other area of your life now compared to before the training
Let them know that testimonials truly help ease the minds of incoming students so we appreciate their time and energy writing one.
If you are gearing up to hold your first YogaWorks training, keep this in mind so that you can ask for testimonials at the end of your first training.