Word of Mouth is the best form of marketing. The YogaWorks brand is very strong because of our alumnus’ testimony and ability to get work after their training. Our graduates are consistently referring people into our programs.
Refer Students & Get $50
We offer $50 AMEX Gift Cards to all Alumni that refer full paying students into our trainings.
We can apply this same gift to anyone outside our alumni network. In your city, you may know someone that has a huge Rolodex, or a yogi that seems to know everyone. These types of people are great Ambassadors. Get them into the info session or comp them some free classes. In exchange have them talk about the YogaWorks training. They will get the same $50 AMEX Gift Cards for anyone they refer that pays in full.
Partner, you will purchase these, keep the receipts and send them to us for reimbursement. You can send it either right away or hold until end of training with final expenses.
Read through Referral Guidelines HERE
Employee/Teacher Referral Program
At YogaWorks we actively get our employees involved in the teacher trainings. The employees are the front line to the students so they play a very important role in filling teacher trainings.We offer them credit rewards in our retails shops for their referrals.
Each partner studio has different ideas about how to incentivize their employees, so you can get creative here.
Examples of pass incentives:
- Refer 4 people and get a training free
- Each student referral is 25% off your training
- $50 Amex Gift Card
Since this affects your bottom line, its up to you how you want to reward your employees. But please offer something to them that encourages them to support your efforts!
Incentives for the Students
We don’t want to get in the habit of offering incentives and discounts to prospective students other than the early bird pricing and a few small promotions listed in the ‘promotions’ tab. These incentives are value-based propositions that inspire the students versus devaluing our training.
Sub List auditions: Give students a goal for the training. Tell students that you will offer a sub list audition to the graduates of the Teacher Training at your studio.
Promotions: Please read about other ideas here.