1 year – 6 months before the start date of the training
- Set Training Dates / Create Schedule
- Exchange Logos
- Training up on YogaWorks website
- Training up on Partner studio’s website
- Marketing collateral created Marketing kick off call
- Review registration process and materials
- Post on local event calendar listings (i.e. Eventbrite, yoga community boards/groups)
- EBLAST #1: Announce the training to all of your students!
4 – 5 months before your start date
- Set up full Teacher Training Display in Partner Studio (*See Partner website for details)
- Establish weekly check-in emails with Program Advisor (*See Partner website for details)
- Select In-Training Intern (ITI)
- Educate studio staff and teachers about the training
- Begin online marketing push (*See partner website for details)
- EBLAST #2: Announce the Meet the Trainer event to your community, or incorporate into Newsletter
2 – 3 months before your start date
- Increase Meet the Trainer promotion via social media, in-class announcements, newsletters, etc.
- Jointly evaluate training interest (leads & enrollments)
- Boost social media posts as needed
- YW initiates trainer involvement to boost marketing, as applicable
- EBLAST #3: Remind community of Meet the Trainer and/or early bird deadline
1 month before your start date
- Increase Meet the Trainer promotion via social media, in-class announcements, newsletters, etc.
- Promote Training Countdown on social media and website
- EBLAST #4: Last Chance message and reminder