Eblasts are neatly designed emails (using Constant Contact or a similar service) announcing upcoming events to your student base.
When to send: You’ll want to send at least three TT dedicated eblasts:
- The Announcement of the training’s arrival
- Announcement of the info session/earlybird date (1 week before event)
- Final eblast 1-2 weeks before the training begins, letting students know this is their last chance to sign up. In addition, please have some catchy information about the training in each eblast newsletter you send out over the course of the Marketing Cycle.
A) Write a personal note letting them know why you are bringing the teacher training to your studio. This lends credibility to the training and helps to bridge the gap for any students who are uninformed about YogaWorks.
Personal Note Samples:
Absolute Yoga is honored to bring the expertise of YogaWorks Teacher Training right into our own backyard on Long Island. YogaWorks offers one of the most comprehensive Teacher Training programs in the world for aspiring teachers and serious students of yoga. YogaWorks’ cohesive, multi-specialist approach to teacher training blends the best of yogatradition from the East and the West. At YogaWorks, the mission is to provide aspiring teachers with the foundation to teach skillfully with compassion, integrity and safety, while honoring his or her unique voice.
Since 1990, YogaWorks has trained hundreds of new teachers and continues to offer on-going curriculum to its graduates. YogaWorks Teacher Training is registered with Yoga Alliance.
Whether you are planning a career change or simply wanting to deepen your yoga practice, the YogaWorks Teacher Training is by far the best way to take your yoga practice to the next level, and give yourself a gift that will transform your life.For all the details, please visit the Teacher Training page of our website.
Looking forward to seeing you on your mat in the role of the student or the teacher to be.
B) Bring in relevant articles. This gives students evidence as to how their investment will pay off in their lives.
C) Include testimonials from local grads & information about the world renowned graduates from this program.
D) Include pictures from past trainings in your Eblasts to bring students into the experience of the training.